Date: 19 Apr, 2022
Author: George Alex
In 2022, marketers will have greater channels now than ever before to communicate with clients. The most successful marketers utilize direct mail and chat, display advertisements, display SMS, landing pages, and even the metaverse to put their messages to the people they want to reach.
It might be surprising to find out how crucial email is in many profitable digital advertising campaigns. According to research conducted by HubSpot, the Editors Choice winners of marketing via email, 64% of small companies employ email to contact their customers.
This is a higher percentage than any channel other than websites and social media. Whether because of isolation during the pandemic in the world or any other reason, seventy-seven percent of the marketers noticed more engagement from customers with email between 2021 and the year 2020. It’s not surprising that 4 out of 5 survey respondents stated that they’d prefer to give up on social media rather than email.
To be successful in email marketing is more than a spreadsheet of addresses for email. It requires tools that aid you in creating, sending, and tracking your emails and connecting information from your email marketing campaigns with various backend software.
The good news is that plenty of help is readily available. We’ve tested 11 of the best email marketing tools in this roundup and then ranked the top ones. What makes them so great? Here are some areas to take into consideration.
The good thing is that it’s not too the earth, to begin with, and isn’t an overwhelming task. Most of the options in this roundup offer affordable starting plans, and a few even provide onboarding services to new customers. Marketing via email can take a variety of forms. For instance, some companies might decide that their most effective marketing method is to send a value-added newsletter to a restricted subscriber base.
Some may want to link the emails directly to their products and sales engines to offer exclusive discounts and offers to their customers. Each method needs different tools to create the original email and send it to the recipients.
Tools for marketing via email can aid in segmenting your customers according to demographic segments and engagement levels. You’ll likely be looking to integrate the other system backends like the accounting system, Customer relationship management (CRM) system, and inventory management software.
Marketers have many more channel tools at their disposal nowadays than they had two years ago. Mobile and social media, text-based marketing (see below), and video-based campaigns are competing with the budgets of marketers. With the many choices available to them, some think it’s time to let the email go.
As we’ve mentioned, email is the most widely utilized communication channel worldwide, excluding spoken communication. Based on market research company Statista, the number of people who use email will increase to 4.5 billion by 2022, up from four billion by 2021. The trend is apparent in the forecast by Statista of the global market for email marketing up to 2027.
The forecast predicts that email marketing will grow to nearly $18 billion in 2027. Therefore, let’s put our thoughts about the death of email behind us. But one of the major changes for marketing via email is the increased number of people who use mobile devices instead of PCs. Mobile users can access email throughout the day, no matter where they are.
Smartphones have developed into mobile payment options because of Apple Pay and Google Pay services. Mobile email can be an all-in-one solution that allows users to move from purchasing to marketing within a single visit. The growing importance of mobile devices means paying particular attention to your email marketing services’ design and analytics section.
The designer must provide at the very least a glimpse of what your email will look like on a standard smartphone, or better still, on multiple screens with different dimensions. Additionally, the designer should create your emails in a responsive format. The HTML will be sized correctly for the images and other components based on the device used to look at the email.
Also, you should be able to categorize your recipients based on the data from mobile devices. Certain tools might require users to create custom reports to analyze this information, which means you will have to export it to third-party analytics (BI) application. This brings us to a new trend in email marketing tools, integrating other systems, such as CRM. Certain of the most advanced marketing services via email look like CRM systems.
This is logical since both types of software are concerned with dealing with the management and communication of customers. Other email marketing software can be integrated directly into your CRM. There’s also a growing trend to integrate third-party e-commerce. This is evident in many competitors, including Editors’ Choice winner Mailchimp. These services for email marketing generally provide a variety of different but similar services. You can set up an online store, accept payments, and then move it to specific sales and marketing tools when you mix the two.