Date: 09 Aug, 2022
Author: Mohit k
If your website designing company in Delhi with price accepts transactions or is an e-commerce platform, monitoring its success, effectiveness, and profitability is simple. Conversion rate, or the percentage of users who actually make a purchase, is one of the important indicators you utilise.
However, most websites don’t support transactions. How are conversions tracked on business or informational websites? In this context, “mental conversion” refers to any decision a user makes on a website that benefits your business. What are these options and how do we evaluate them have always been difficult questions to answer.
In this Article
When evaluating non-transactional websites, I use 4 conversion categories. This fits in well with Google Analytics’ cap of four objective conversions, which is a good benefit.
It is crucial to remember that the right websites for this model are not those that focus on products and might have easily been e-commerce websites. Store Locator or Where to Buy should be used in place of Contact on product-focused websites.
Also Read : Digital Marketing Strategies
The user is shown interest in your business and/or your content at this level. This comprises:
The user is interested in you at this point and wants to hear from you in the future. This comprises:
At this point, the user finds you intriguing enough to tell others about his or her finding. This comprises:
The user contacts you directly at this level. This indicates that a conversion may take place offline for non-transactional websites. This comprises:
Keep in mind that we won’t be able to turn the user into a customer until step #4, Contact. The suggestion is that you should attempt to increase the user’s mental conversion through all of your communication in steps #1 through #3.
We have the benefit of knowing exactly the conversion rate and the income generated by each user on e-commerce websites. It can be measured. Regrettably, quantifying mental conversion requires more qualitative work.
We can assume that visits that are Direct (without referrer) and a repeat visitor are from saved URLs in order to measure bookmarking, written down URLs, writing the URL from a printed article, etc.
Unfortunately, not every visit is captured by this.
It is possible to count the number of printer-friendly versions of the page and, depending on the browser, the number of times print stylesheets are loaded.
Either the confirmation page or the email subscription list itself make it simple to follow an email subscription. With Feed burner, RSS feeds can be tracked. Different measuring methods are required for other subscription kinds including microsummaries, widgets, Facebook and Twitter followers, etc. The data is easily accessible, but I haven’t come across a suitable application that consolidates it.
Common sharing practises like tipping friends and passing the word on are simple to measure. It’s crucial to tag sharing-related traffic as well so that the utility of this option can be assessed in the future. It is a little trickier to follow those who share by copying the URL or using bookmarklets. One way is to use technologies like Trackback.
It is possible to track email, either through a form or a straight mailto connection.
Even if it is expensive and challenging, it is possible to track phone calls. You can display a random number to each user by maintaining a huge pool of phone numbers. When a call is placed on the number, the phone system will subsequently send feedback to the website statistics. The ability to have the user provide his phone number so you can call him is a simpler approach to at least get some phone traffic.
It is possible to measure actual visitors that occur directly from a web presence by employing conventional surveys in the physical places. In every city of a size that is sufficient, a number of businesses can perform this, and there are experts who need be consulted in order to develop the queries.
You can utilise the website’s surveys as a supplement to your statistical analysis to better understand mental conversion. Always keep in mind that surveys are an area of expertise and that taking free, arbitrary surveys with questions from management won’t provide you with anything useful.
Quantitative and qualitative information are both used in the measurement of mental conversion, which is not a precise science. By using this approach, you will be able to value your website’s users and visitors with greater accuracy than before.