Date: 30 Mar, 2022
Author: George Alex
Are you planning to create new marketing video content this year? The majority of marketers agree that they choose YouTube instead of Facebook (87 percent against. 68 percent). If you think video marketing will be on the wish list for the year ahead and you’re interested in knowing which channels provide the highest return on investment, keep reading for some fascinating statistics regarding the current condition of video marketing in 2018.
GoViral is an innovative YouTube optimization agency that has surveyed marketing professionals. The results were precisely what one would think. Marketing dollars are flowing towards the likes of Facebook and Google, and a few marketers are beginning to dip their toes in the water of other social media. Slowly and with care, most of them would prefer spending their marketing budget on immersive experiences rather than on Snapchat ads. Here’s the overview:
In this Article
YouTube is the wallets and hearts of marketers who utilize the platform to promote awareness, inform customers about the product, or encourage them to buy. 87% of the surveyed marketers have uploaded videos content through YouTube. From those, 90% considered that it was “an effective strategy,” according to Wyzowl.
Facebook’s numbers are less impressive. Sixty-eight percent of marketers have shared video content on Facebook, and out of that, 87% have been able to use it effectively. 70percent of marketing professionals have plans to use Facebook Video, compared to 87% of marketers using YouTube.
The survey results show that only 39 percent of marketers have published videos content via Twitter. In that group, 70%, 70% believed that it was a suitable method. The trend will likely remain the same 44% of advertisers have plans to use Twitter video.
The numbers are lower when it comes to LinkedIn 38 percent of marketers have shared video content on LinkedIn, an expert social networking site. But it is believed that ROI is more favorable for LinkedIn when contrasted with Twitter. For those who have used LinkedIn, 75% thought LinkedIn to be a viable strategy. The future is looking bright 55% of LinkedIn users plan to utilize LinkedIn video.
The vigorous promotion by Facebook of Live Video through partnerships with major publishers in the past was not a complete success. Just 34% of marketing professionals utilized Facebook Live. Eight out of ten of those who used the feature found it compelling. However, it isn’t surprising that just 37% have plans to use Facebook Live because the figures for users’ engagement using Facebook Live have generally been low.
A quarter of marketing professionals utilized VR (VR) footage. For those who did use it, 67% of them found it to be a successful method. Only 14percent of marketing professionals are planning to utilize VR (the report doesn’t say if they’re the same 14 percent of marketers who claimed they tried it in the past).
While these numbers might appear insignificant, wait until you check out the data from Snap, Inc: just 11 percent of marketers have made use of Snapchat video. Of those who have used the platform, 27% thought it to be a successful method. Marketers aren’t willing to invest money in the forum that has built the reputation of advertising content that lasts only for a few seconds. The promise of ROI is just as fleeting as 9 percent of marketers are planning to utilize Snapchat video.
Video content for products is now a significant factor in the conversion phase of the buying process. According to the study, 90% of respondents have seen an explainer video to gain more information about an item or service. 81% of respondents were convinced to purchase the product or service after watching a commercial.
90% of marketing professionals believe that videos have helped improve users’ understanding of their products or services, in contrast to 76% of marketers who claim that videos boost revenue and visits. It’s not only for onboarding any more Explainer videos can be beneficial when you think about how many consumers decide to make buying decisions based on their online research (the proportion is more so in the case of business buyers up to as high as 94 percent).
Although the cost of producing video is decreasing, marketers’ expectations about the ROI of their video are higher. The proportion of marketers who believe that video is a good ROI is down by 5 percent from the year before.
Facebook and YouTube are beating YouTube and Facebook in the battle of video because ROI is simpler to measure (ROI measurement is a subject Snapchat still has trouble with). I am having difficulty with).
80percent of marketers believe that video content has increased the time spent on their site. The amount of time on the site is mentioned in Google as an essential SEO rank factor meaning that those who invest in creating more video content could quickly boost their websites higher in results for the search. According to the study, the demand for this kind of content is evident as the average user watches at least an hour fifty percent of online video content every day, with 15% watching more than three hours of viewing.
The majority of budgets have been shifted towards video on every channel. 81% of companies utilize video as a marketing instrument (up from 63 percent last year).
Most businesses are planning to invest more money in video marketing. Since the cost of making videos dropping and the need for video production is becoming more affordable, there’s no reason not to do it — and consumers tend to be tolerant of quality, so in the sense that they do not need to learn, that brings me back to my final point.
The whole idea is quite nice. Ad dollars travel where people want to go, and they prefer to remain on websites that have videos.
It’s not surprising that when text and video are offered on the same page, 72% of users prefer to watch videos to learn about the product or service. 83% of people believe that they’d like to watch more videos from brands.